Rosé (Blackpink) proves her position as Saint Laurent’s top female ambassador when appearing in the brand’s new campaigns.
Rosé (Blackpink) joins Saint Laurent’s new global campaigns. Photo: QQ Music
Recently, luxury fashion brand Saint Laurent (YSL) simultaneously announced its global campaigns for summer and fall 2024, featuring Rosé ( Blackpink ) and many other stars and models.
As a global ambassador, Rosé has been chosen for the fifth consecutive year as a model in major campaigns for the French fashion house.
On Twitter and Instagram, Saint Laurent’s post for Rosé’s fall 2024 campaign received the most engagement compared to the models in the same campaign.
Huge billboards featuring the global female ambassador have also begun to be deployed in many major cities in China.
Rosé in Saint Laurent’s fall 2024 campaign. Photo: Twitter
On the evening of July 10, the French luxury brand continued to stir up social media when it released a series of images of Rosé for its summer campaign “Rive Droite Summer” on China’s QQ Music platform. Rosé is the female Kpop solo artist with the largest number of followers on this platform.
The Korean female singer caused a stir with her 𝑠e𝑥y, hot images, full of summer vibes.
Rosé’s hot and 𝑠e𝑥y image in the Saint Laurent Rive Droite Summer campaign. Photo: QQ Music
Since leaving YG Entertainment, Rosé has been praised for showing a variety of styles and trying out different looks.
The Blackpink member has been in Saint Laurent campaigns for the past five years, but many viewers say that “Rosé has never been hotter.” She is not afraid to show off an increasingly bold image.
Rosé is still proving her remarkable influence in the fashion industry. She is actively working as a global ambassador for 5 luxury brands: Saint Laurent (fashion – accessories), Tiffany & Co. (jewelry – watches), Sulwhasoo (cosmetics), Rimowa (luggage) and most recently Puma (sportswear).
The “On The Ground” singer still holds the record for the Korean star with the most global campaigns with luxury brands, up to more than 40 campaigns.
