As leaks flood social media, exposing that over 95% of the world’s watches are produced in China, Rolex has quietly adjusted its pricing, with reductions of up to 20% on models like the Submariner and GMT Master II. This unprecedented move has left collectors and luxury enthusiasts scrambling to understand the implications. The price drop, largely unnoticed until now, coincides with viral unveilings of Shenzhen factories producing watch components for luxury brands, including Rolex itself.
