Mercedes Formula 1 driver Lewis Hamilton has been named as motorsport’s most marketable athlete for the 12th time by SportsPro for 2024.
The seven-time world champion ranked 11th overall in their annual list of the world’s 50 Most Marketable (50MM) athletes.
Hamilton has featured in all but one of the 15 editions of the 50MM since it began in 2010.
He was absent from the list in 2019 but his best year came in 2014 when he ranked as the number one most marketable athlete in the season he won his first Drivers’ Title with Mercedes.
The last time Hamilton ranked outside the top-10 was back in 2021 in the year he narrowly lost the title to Max Verstappen in an Abu Dhabi showdown.
The British driver announced before the 2024 season that he would make the switch to Ferrari in 2025 in a move that shook the F1 community.
He has also agreed two major brand deals this year with French luxury fashion brand Dior and online trading provider CFI (Corporate Finance Institute).
Further down the list, the current world F1 champion Verstappen placed 31st overall thanks to his connections to brands such as Heineken, Viaplay and EA Sports.
Hamilton’s new team-mate for next season, Charles Leclerc, is two places below the Dutchman after recently agreeing partnerships with the likes of Puma, Peroni and Bang & Olufsen.
McLaren F1 title contender Lando Norris is next up in 37th place and Oscar Piastri completes the motorsport individuals who made the top 50 with a 47th-placed finish.
In 2022, a record amount of motorsport athletes made the top 50 and this year the record was matched with five F1 drivers included in the list.
F1 continues to rise in popularity, especially in the United States after another thrilling race in Austin, Texas where Leclerc led home a Ferrari one-two.
Verstappen and Norris had fans on the edge of their seat with their thrilling but controversial battle in the final laps of the 2024 United States Grand Prix.
The next round in the 2024 F1 season is the Mexico City Grand Prix, where the most marketable motorsport athlete will try to bounce back from his retirement in the US GP.
Hamilton spun out of the recent United States GP on Lap 2 in an surprisingly unforced driver error.
