The first contender, the Model Q, is rumored to be an affordable EV priced around $30,000, a stark contrast to Tesla’s premium lineup. Although initial whispers suggested a $25,000 tag, rising production costs may push it higher. The Model Q, often dubbed a hatchback, aims to capture the mass market where affordability is king. With expectations set for a launch in the latter half of this year, it represents Tesla’s bid to reclaim its innovative edge while catering to an eager consumer base.